What's the best way to approach a potential customer? What tactics do effective salesman use to demonstrate the product for sale? What methods are best for closing the deal? In this classic of pop psychology, first published in 1912, William Walker Atkinson-one of the most influential thinkers of the early-20th-century "New Age" philosophy of New Thought-discusses the mental components of great salesmanship, including: . psychology in business . the mind of the salesman . the mind of the buyer . the psychology of purchase . and much more American writer WILLIAM WALKER ATKINSON (1862-1932) was editor of the popular magazine New Thought from 1901 to 1905, and editor of the journal Advanced Thought from 1916 to 1919. He authored dozens of New Thought books under numerous pseudonyms, some of which are likely still unknown today, including "Yogi Ramacharaka" and "Theron Q. Dumont."
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William Walker Atkinson (December 5, 1862 – November 22, 1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the pseudonymous works attributed to Theron Q. Dumont and Yogi Ramacharaka. Due in part to Atkinson's intense personal secrecy and extensive use of pseudonyms, he is now largely forgotten, despite having written more than 100 books in the last 30 years of his life. (He obtained mention in past editions of Who's Who in America, Religious Leaders of America, and several similar publications—-but these are mostly subscription based, and reflect more on his desire to be known than his contemporary fame.) His works have remained in print more or less continuously since 1900. Cover photography by Paul Spremulli.
William Walker Atkinson (December 5, 1862 – November 22, 1932) was an attorney, merchant, publisher, and author, as well as an occultist and an American pioneer of the New Thought movement. He is also known to have been the author of the pseudonymous works attributed to Theron Q. Dumont and Yogi Ramacharaka.
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