Sustainable Excellence: The Future of Business in a Fast-Changing World - Couverture rigide

Cramer, Aron; Karabell, Zachary

Couverture rigide

ISBN 10 : 1605295345 ISBN 13 : 9781605295343

Editeur : Rodale Press, 2010

Synopsis

HOW THE WORLD'S MOST INFLUENTIAL COMPANIES ARE BUILDING BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES

Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies--and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future.

From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing "smart grids" that radically reduce energy use. And they show how business leaders like Starbucks' founder and CEO Howard Schultz put sustainable excellence at the center of his company's business strategy.

Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business--one that will define both business success and economic vitality in the 21st century.

A propos du livre

À propos de l'auteur

Zachary Karabell is the author of several works of American and world history, including The Last Campaign: How Harry Truman Won the 1948 Election and Parting the Desert: The Creation of the Suez Canal. He has taught at Harvard and Dartmouth, and his work has appeared in The New York Times, the Los Angeles Times, and Newsweek. He lives in New York City.

Détails de l'édition

• Éditeur: Rodale Press
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1605295345
• ISBN 13: 9781605295343
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible