Flash!: Create the Right First Impression to Build Buzz, Capture Clients, Spark Sales - Couverture souple
Synopsis
A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers' gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how to:Find attention-getting taglines that will generate client interestUse online networks and social media to create viral BuzzProduce a website that will grab viewers' attention and hold itThe right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy. Because it all happens in a flash!
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À propos de l?auteur
Marketing expert and talk radio host of The Greater Voice, Susan F. Benjamin reaches thousands of listeners throughout the world each week. Publications from The Wall Street Journal to The Chicago Tribune have featured Susan's novel approaches.
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