Customer Knowledge Management: People, Processes, and Technology - Couverture rigide

 
9781605662589: Customer Knowledge Management: People, Processes, and Technology
Couverture rigide
ISBN 10 : 1605662585 ISBN 13 : 9781605662589
Editeur : Information Science Reference, 2009

Synopsis

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and Technology introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Information Science Reference
Date d'édition
2009
Langue
anglais
ISBN 10 
1605662585
ISBN 13 
9781605662589
Reliure
Relié
Nombre de pages
310
Éditeur
Al-Shammari Minwir
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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