Articles liés à Handbook of Research on Digital Media and Advertising:...

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption - Couverture rigide

 
9781605667928: Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Couverture rigide
ISBN 10 : 1605667927 ISBN 13 : 9781605667928
Editeur : Information Science Reference, 2010

Synopsis

Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Information Science Reference
Date d'édition
2010
Langue
anglais
ISBN 10 
1605667927
ISBN 13 
9781605667928
Reliure
Relié
Nombre de pages
768
Éditeur
Burns Neal, Daugherty Terry, Eastin Matthew
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne