An Executive's Primer on the Strategy of Social Networks - Couverture souple

Carpenter, Mason A.

Couverture souple

ISBN 10 : 160649029X ISBN 13 : 9781606490297

Editeur : Business Expert Press, 2009

Synopsis

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.

A propos du livre

À propos de l'auteur

Mason A. Carpenter received his PhD in 1997 from the University of Texas at Austin, and was a professor at the University of Madison, Wisconsin's School of Business. He held the M. Keith Weikel Chair in Leadership, and was responsible for the MBA and executive MBA courses in business, corporate, and global strategy, and the curriculum offered through Wisconsin's Strategic Leadership Institute. He was also associate editor of the Academy of Management Review and the Strategic Management and Corporate Governance Collection Editor for Business Expert Press. During Mason's tenure with Business Expert Press he was involved in the signing and publishing of more than 30 books including his own An Executive's Guide to the Strategy of Social Networks. Mason Carpenter passed on September 24, 2011. He will be deeply missed as a friend and as an editor and author.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 160649029X
• ISBN 13: 9781606490297
• Reliure: Broché
• Nombre de pages: 114
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible