Grow by Focusing on What Matters: Competitive Strategy in 3 Circles - Couverture souple

Livre 9 sur 20: Strategic Management Collection

Urbany, Joel E.; Davis, James H.

 
9781606490921: Grow by Focusing on What Matters: Competitive Strategy in 3 Circles
Couverture souple
ISBN 10 : 1606490923 ISBN 13 : 9781606490921
Editeur : Business Expert Press, 2011

Synopsis

Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they're not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

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À propos de l?auteur

Joel E. Urbany, Professor of Marketing in the Mendoza College of Business, University of Notre Dame, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2011
Langue
anglais
ISBN 10 
1606490923
ISBN 13 
9781606490921
Reliure
Broché
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
non disponible