Revenue Management: A Path to Increased Profits - Couverture souple

Huefner, Ronald

Couverture souple

ISBN 10 : 1606491415 ISBN 13 : 9781606491416

Editeur : Business Expert Press, 2011

Synopsis

This book describes the emerging fi eld of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.

A propos du livre

À propos de l'auteur

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1606491415
• ISBN 13: 9781606491416
• Reliure: Broché
• Nombre de pages: 158
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible