Revenue Management: A Path to Increased Profits - Couverture souple

Huefner, Ronald

 
9781606491416: Revenue Management: A Path to Increased Profits
Couverture souple
ISBN 10 : 1606491415 ISBN 13 : 9781606491416
Editeur : Business Expert Press, 2011

Synopsis

This book describes the emerging fi eld of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2011
Langue
anglais
ISBN 10 
1606491415
ISBN 13 
9781606491416
Reliure
Broché
Nombre de pages
158
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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