Enhancing the Managerial DNA of Your Small Business: A Focus on Planning, Marketing, and Finance - Couverture souple

Roberson-Saunders, Pat

Couverture souple

ISBN 10 : 160649550X ISBN 13 : 9781606495506

Editeur : Business Expert Press, 2014

Synopsis

Most people who start businesses do so with little or no experience and no formal education in business or management training. If this sounds familiar, this book has been written expressly for you and anyone who aspires to create a business. This book fills some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. Inside, you will learn five core topics that will make the difference between success and failure: strategic planning, financing, marketing, managing cash flow, and managing costs. This book also incorporates three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection.

A propos du livre

À propos des auteurs

Pat Roberson-Saunders has a PhD from the University of Maryland, College Park, and is a Professor Emerita of Management and Entrepreneurship at the Howard University School of Business.

Barron H. Harvey has a PhD from the University of Nebraska, and is Dean and Frank Ross/KPMG Endowed Professor at the Howard University School of Business. He is also a certified public accountant.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 160649550X
• ISBN 13: 9781606495506
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible