Profiting from Services and Solutions: What Product-Centric Firms Need to Know - Couverture souple

ZEITHAML

Couverture souple

ISBN 10 : 1606497480 ISBN 13 : 9781606497487

Editeur : Business Expert Press, 2014

Synopsis

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.

A propos du livre

À propos de l'auteur

Stephen W. Brown is the Emeritus Edward M. Carson Chair, Professor of Marketing Emeritus and Distinguished Faculty with the Center for Services Leadership at Arizona State University's W. P. Carey School of Business and Strategic Partner, The INSIGHT Group.

Détails de l'édition

• Éditeur: Business Expert Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1606497480
• ISBN 13: 9781606497487
• Reliure: Broché
• Nombre de pages: 220
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne