Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications - Couverture souple

Livre 8 sur 13: Marketing Strategy Collection

Lowenstein, Michael

 
9781606498965: Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
Couverture souple
ISBN 10 : 1606498967 ISBN 13 : 9781606498965
Editeur : Business Expert Press, 2014

Synopsis

Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It's a reaction to a critical fact of life: Customers-not organizations- now control the decision-making dynamics and how organizations are perceived. We are witnessing significant multichannel media application (and resultant omnichannel access by consumers), along with more effective and pervasive customer data gathering, analysis, and modeling. If you're observing these major shifts in your own organization, you'll need this book. Inside, you'll learn how to build proactive customer communication, improve relationships, drive positive brand perception, optimize channel selection and message personalization, and enhance employee-related factors (hiring, training, reward, recognition), all leading to superior customer experience and a customercentric culture. In addition, the author has incorporated content on "Big Data" generation and analytics, which you'll master while scoring a direct hit to the moving target-your continuously changing, and increasingly independent, customer base.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Michael W. Lowenstein, PhD, CMC, is Thought Leadership Principal for Beyond Philosophy. He is the author of five customer-centric strategy books and over 150 white papers and articles. His PhD is from SKEMA Graduate Business School in France. As part of his professional background, Lowenstein has held senior executive positions with several major worldwide research and consulting organizations, and he is broadly experienced as a strategic and innovative marketing consultant in many B2B and B2C product and service industries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Expert Press
Date d'édition
2014
Langue
anglais
ISBN 10 
1606498967
ISBN 13 
9781606498965
Reliure
Broché
Nombre de pages
154
Coordonnées du fabricant
non disponible
Personne responsable
non disponible