Drawing Power: A Compendium of Cartoon Advertising - Couverture souple

Various Artists

 
9781606993996: Drawing Power: A Compendium of Cartoon Advertising
Couverture souple
ISBN 10 : 1606993992 ISBN 13 : 9781606993996
Editeur : Fantagraphics Books, 2011

Synopsis

Drawing Power is a lively collection of mass-market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics are high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience. The book will examine cartoonists as public personalities, and their advertising efforts from the first heartbeat of the comic strip as an art form. Here are surprising and familiar examples of products, accounts, memorable ad campaigns, and examples of widely known catchphrases.

oDr Seuss' "Flit" cartoons and his longtime career hyping motor oil
oThe best-looking comic strip ads ever: Milton Caniff and Noel Sickles (under pen names!) depicting character's personal crises relieved by a coffee substitute
oLittle Orphan Annie's famous Ovaltine campaign (as seen in A Christmas Story.)
oPeanuts shilling Falcons, Dagwood selling atomic energy, and virtually every super-hero trafficking in the mortal realm to shill every product imaginable.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Drawing Power is a lively collection of mass-market print advertising from the 1890s to the recent past, starring both cartoonists and cartoon characters. While critics debate whether comics are high art or low art, the fact is that the comic strip was born as a commercial medium and was nurtured by competition, commerce, and advertising. Drawing Power will focus on the commercial roots of newspaper strips; the cross-promotions of artists, their characters, and retail products; and of the superb artwork that cartoonists invested in their lucrative freelance work in advertising. Drawing Power is cultural history, chronicling a time in popular culture when cartoonists were celebrities and their strips and characters competed with the movies for the attention of a mass audience. The book will examine cartoonists as public personalities, and their advertising efforts from the first heartbeat of the comic strip as an art form. Here are surprising and familiar examples of products, accounts, memorable ad campaigns, and examples of widely known catchphrases.

o Dr Seuss' "Flit" cartoons and his longtime career hyping motor oil
o The best-looking comic strip ads ever: Milton Caniff and Noel Sickles (under pen names!) depicting character's personal crises relieved by a coffee substitute
o Little Orphan Annie's famous Ovaltine campaign (as seen in A Christmas Story.)
o Peanuts shilling Falcons, Dagwood selling atomic energy, and virtually every super-hero trafficking in the mortal realm to shill every product imaginable.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Fantagraphics Books
Date d'édition
2011
Langue
anglais
ISBN 10 
1606993992
ISBN 13 
9781606993996
Reliure
Broché
Nombre de pages
128
Éditeur
Marschall Richard
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonie