42 Rules of Marketing (2nd Edition): A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience - Couverture souple

Lowell, Laura

 
9781607730927: 42 Rules of Marketing (2nd Edition): A Practical Guide to Marketing Best Practices That Ensure Your Messages Are Heard by Your Target Audience

Synopsis

The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don’t always have the time or patience to do.

The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn’t that the point?

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Autres éditions populaires du même titre

9780979942808: 42 Rules of Marketing

Edition présentée

ISBN 10 :  0979942802 ISBN 13 :  9780979942808
Editeur : Super Star Press, 2007
Couverture souple