In Leapfrogging the Competition, business icons Mac Anderson and John J. Murphy team up to share the common denominators behind why some companies succeed greatly while others in the same field stagnate. Learn to outsmart the external forces against you and your business and make the change, not just manage it.
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JOHN J. MURPHY is a highly recognized author, speaker and management consultant. Drawing on a diverse collection of team experiences as a corporate manager, consultant and collegiate quarterback, John has appeared on over 400 radio and television stations and his work has been featured in over 50 newspapers nationwide. MAC ANDERSON is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales and marketing for Orval Kent Food Company, the country s largest manufacturer of prepared salads.
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