About Jenga: The Remarkable Business of Creating a Game that Became a Household Name - Couverture rigide

Scott, Leslie

 
9781608320028: About Jenga: The Remarkable Business of Creating a Game that Became a Household Name
Couverture rigide
ISBN 10 : 1608320022 ISBN 13 : 9781608320028
Editeur : Greenleaf Book Group LLC, 2009

Synopsis

A pile of wooden bricks launches this business adventure -- full of insights into inventions branding, and market-ing -- from the creator of Jenga, one of the world's most popular games. Leverages the world-wide popularity of the Jenga brand: The millions of readers who have played the game of Jenga will be drawn to this previously untold story of its creation and its creator, and business readers will want to know the secret behind launching one of the best-known brands in the world. Introduces a fascinating personality: An English expatriate born and raised in Africa, a phenomenally successful woman in the male-dominated toy business, and an unorthodox risk taker who thrives on adventure, the author has a style, grace, and free-flowing intellect that will appeal to readers around the globe. From an idea to a brand: Readers will make enlightening connec-tions to their own business experiences as they learn how certain ideas make their way from an inventor's brain to retail shelves world-wide. The book offers an entertaining story filled with true business lessons and hilarious anecdotes, demonstrates the creativity and resolve required to make a unique idea work.

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À propos de l?auteur

Leslie Scott is a professional game designer, entrepre-neur, and the founder of Oxford Games. In a career spanning over twenty-five years in the toy and gift busi-ness, Scott has designed, published, and marketed some forty games. Her portfolio includes the phenomenally successful Jenga and the perennial favourites Ex Libris, Anagram, and Bookworm. Born in Dar es Salaam, Tanzania, Scott grew up in Kenya, Sierra Leone, and Ghana. She now lives in Oxford, England, and Lai-kipia, Kenya, with her husband and their two children.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Greenleaf Book Group LLC
Date d'édition
2009
Langue
anglais
ISBN 10 
1608320022
ISBN 13 
9781608320028
Reliure
Relié
Nombre de pages
238
Coordonnées du fabricant
non disponible
Personne responsable
Indigo Musikproduktion + Vertrieb GmbH
https://www.indigo.de

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