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The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments - Couverture rigide

Bloom, Robert H

 
9781608320240: The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments

Synopsis

Tells readers how to win customers who no longer care where they buy. This book explains how to give customers what they want when it matters most to them - at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment.

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