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StoryBranding: Creating Standout Brands Through the Power of Story - Couverture rigide

Signorelli, Jim

 
9781608321452: StoryBranding: Creating Standout Brands Through the Power of Story
Couverture rigide
ISBN 10 : 1608321452 ISBN 13 : 9781608321452
Editeur : Greenleaf Book Group LLC, 2012

Synopsis

Why would a 30-year advertising verteran claim that most advertising is a waste of money? Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on editorialized benefits. "Today, that's a death-wish," says Signorelli. "To remain competitive, brands must provide consumers with story themes they can relate to, identify with, and share with their tribes." There are a number of books that discuss the parallels between stories and brands. But until this book was written, few, if any provide practical advice on how to apply story thinking to branding. Whether your brand is a product, service, or yourself, you'll be taken through the 6 steps that every brand should take in order to find it's oft-hidden story, the one that will make it most attractive to its audience. An easy, entertaining, and educational read, critics are saying this revolutionary book on branding is a must-read.

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À propos de l'auteur

After earning a number of awards as a copywriter, Jim Signorelli began a client management career that saw him working on accounts ranging from high tech to fast food, on both coasts and in the Midwest. He has served as senior VP at Ayer, the first advertising agency in the U.S., as well as senior VP at W B Doner and Lois / EJL. Using his vast experience and solid client relationships, he founded ESW Partners ten years ago, with three people. Today, ESW is one of the twenty largest agencies in Chicago.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Greenleaf Book Group LLC
Date d'édition
2012
Langue
anglais
ISBN 10 
1608321452
ISBN 13 
9781608321452
Reliure
Relié
Nombre de pages
220
Coordonnées du fabricant
non disponible
Personne responsable
non disponible