Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
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For nearly thirty years, Steve Jones has worked within the music industry to help build successful radio stations in the United States, Canada, and the Caribbean. Today, Jones oversees branding for Newcap Radio, one of Canada's largest radio companies. He is a widely read blogger and in-demand speaker spreading the news about business lessons from rock and roll.
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Vendeur : Better World Books: West, Reno, NV, Etats-Unis
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