Creative Thinkering - Couverture souple

Michalko, Michael

Couverture souple

ISBN 10 : 160868024X ISBN 13 : 9781608680245

Editeur : New World Library, 2011

Synopsis

Why isn't everyone creative? Why doesn't education foster more ingenuity? Why is expertise often the enemy of innovation? Best-selling creativity expert Michael Michalko shows that in every field of endeavor, from business and science to government, the arts, and even day-to-day life -- natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches diverse geniuses share -- and anyone can emulate. Fascinating and fun, Michalko's strategies facilitate the kind of light-bulb moment thinking that changes lives -- for the better.

A propos du livre

À propos de l?auteur

Michael Michalko is one of the most acclaimed creativity experts in the world. His bestselling books include Thinkertoys, ThinkPak, and Cracking Creativity. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from associations and government agencies to Fortune 500 corporations, such as DuPont, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark. He lives in Rochester, New York.

Détails de l'édition

• Éditeur: New World Library
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 160868024X
• ISBN 13: 9781608680245
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible