Silent Selling: Best Practices and Effective Strategies in Visual Merchandising - Couverture souple

Bell, Judy; Ternus, Kate

Couverture souple

ISBN 10 : 1609011538 ISBN 13 : 9781609011536

Editeur : Fairchild Books, 2011

Synopsis

Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

A propos du livre

À propos des auteurs

Judy Bell is CEO (Chief Energetic Officer) of Energetic Retail where she delivers Master Classes in creating dynamic selling environments. Earlier as an executive at Target for 22 years, she inspired team members with global trend insights. Judy is the recipient of several national awards including the Markopoulos Award and Design Luminary. She is a member of the Retail Design Institute, Fashion Group International, and Shop! Association. www.energetic-retail.com

Kate Ternus is a former marketing instructor at Century College, USA, where she taught for more than twenty years and was named Outstanding Faculty Member in 2008.

Détails de l'édition

• Éditeur: Fairchild Books
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1609011538
• ISBN 13: 9781609011536
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible