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Research in Business and Marketing: With Spss and Excel Tutorial - Couverture rigide

Millson, Murray

 
9781609271213: Research in Business and Marketing: With Spss and Excel Tutorial
Couverture rigide
ISBN 10 : 1609271211 ISBN 13 : 9781609271213
Editeur : Cognella, Inc, 2011

Synopsis

Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.

Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management, and Journal of Distance Education. He also co-authored The Strategy of Managing Innovation and Technology. He is a registered Professional Engineer in Quality Engineering in the State of California.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management and Journal of Distance Education. He also co-authored The Strategy of Managing Innovation and Technology. He is a registered Professional Engineer in Quality Engineering in the State of California.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cognella, Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1609271211
ISBN 13 
9781609271213
Reliure
Relié
Nombre de pages
170
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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