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Synopsis
Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.
Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management, and Journal of Distance Education. He also co-authored The Strategy of Managing Innovation and Technology. He is a registered Professional Engineer in Quality Engineering in the State of California.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management and Journal of Distance Education. He also co-authored The Strategy of Managing Innovation and Technology. He is a registered Professional Engineer in Quality Engineering in the State of California.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Research in Business and Marketing (with SPSS and Excel Tutorials)
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Research in Business and Marketing (with SPSS and Excel Tutorials)
Edité par
Cognella, 2011
ISBN 10 : 1609271211
ISBN 13 : 9781609271213
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Research in Business and Marketing : With Spss and Excel Tutorial
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ISBN 13 : 9781609271213
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Research in Business and Marketing : With Spss and Excel Tutorial
Edité par
Cognella, 2011
ISBN 10 : 1609271211
ISBN 13 : 9781609271213
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Couverture rigide
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Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 15462827-5
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. I. N° de réf. du vendeur 448155352
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Research in Business and Marketing (with SPSS and Excel Tutorials)
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Research in Business and Marketing (with SPSS and Excel Tutorials)
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Research in Business and Marketing sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset. Murray R. Millson is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the Journal of Product Innovation Management, R&D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management, and Journal of Distance Education. He also co-authored The Strategy of Managing Innovation and Technology. He is a registered Professional Engineer in Quality Engineering in the State of California. N° de réf. du vendeur 9781609271213
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Research in Business and Marketing (with SPSS and Excel Tutorials)
Edité par
John Wiley and Sons, 2011
ISBN 10 : 1609271211
ISBN 13 : 9781609271213
Neuf
Couverture rigide
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