Disney's Star Wars: Forces of Production, Promotion, and Reception - Couverture souple

Couverture souple

ISBN 10 : 1609386434 ISBN 13 : 9781609386436

Editeur : University of Iowa Press, 2019

Synopsis

In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise.

Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a "Disney princess" to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series' history.

A propos du livre

À propos de l'auteur

William Proctor is senior lecturer in transmedia, culture, and communication at Bournemouth University. He is coeditor of Global Convergence Cultures: Transmedia Earth and of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond.

Richard McCulloch is lecturer in film and cultural studies at the Centre for Participatory Culture, University of Huddersfield. He is coeditor of The Scandinavian Invasion: The Nordic Noir Phenomenon and Beyond.

Détails de l'édition

• Éditeur: University of Iowa Press
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1609386434
• ISBN 13: 9781609386436
• Reliure: Broché
• Nombre de pages: 416
• Éditeur: Proctor William, McCulloch Richard
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible