Advanced Technologies Management for Retailing: Frameworks and Cases - Couverture rigide

 
9781609607388: Advanced Technologies Management for Retailing: Frameworks and Cases
Couverture rigide
ISBN 10 : 1609607384 ISBN 13 : 9781609607388
Editeur : Information Science Reference, 2011

Synopsis

The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience. Their use in stores, however, is still limited. The development and use of new shopping assistants for supporting and influencing consumers during their shopping experience plays a key role for both retailers and researchers. Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior. This volume covers a large range of topics that contribute to understanding consumers' behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

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Éditeur
Information Science Reference
Date d'édition
2011
Langue
anglais
ISBN 10 
1609607384
ISBN 13 
9781609607388
Reliure
Relié
Nombre de pages
374
Éditeur
Pantano Eleonora, Timmermans Harry
Coordonnées du fabricant
non disponible
Personne responsable
Parlux SpA
customer-care@parlux.it

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