Strategic Excellence in Post-Digital Ecosystems - Couverture souple

Civelek, Mustafa Emre Guclu; Sözer, Edin Güçlü; Çemberci, Murat

Couverture souple

ISBN 10 : 1609621255 ISBN 13 : 9781609621254

Editeur : Zea Books, 2018

Synopsis

A B2C Perspective. The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy driven by social networks and communication. This book deals with the new concepts determining the future path of the digital economy and aims at providing a new perspective to the field.

Détails de l'édition

• Éditeur: Zea Books
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1609621255
• ISBN 13: 9781609621254
• Reliure: Broché
• Nombre de pages: 104
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible