How to Change Minds: The Art of Influence without Manipulation - Couverture souple

Jolles, Robert

Couverture souple

ISBN 10 : 1609948297 ISBN 13 : 9781609948290

Editeur : Berrett-Koehler Publishers, 2013

Synopsis

Persuade, Don’t Push!


Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

A propos du livre

À propos de l'auteur

Rob Jolles is president of Jolles Associates, Inc., an international training consulting corporation, was a record-setting salesperson and sales trainer for New York Life and Xerox, and draws on more than thirty years of experience changing people’s minds. He is the author of four previous books, including Customer Centered Selling.

Détails de l'édition

• Éditeur: Berrett-Koehler Publishers
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1609948297
• ISBN 13: 9781609948290
• Reliure: Broché
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
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