Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers - Couverture souple

Cadbury, Deborah

Couverture souple

ISBN 10 : 1610390512 ISBN 13 : 9781610390514

Editeur : PublicAffairs, 2011

Synopsis

An entertaining and surprising history of the world's most delectable treat, from a descendant of the Cadbury chocolate dynasty.

“Amazingly appealing … This is a delicious book, seductive as a tray of bonbons.” ―Washington Post

In the early nineteenth century the major English chocolate firms―Fry, Rowntree, and Cadbury―were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world’s first chocolate bar―and ever fancier chocolate temptations―while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses.

Chocolate was always a global business; and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.

Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world’s most coveted markets.

A propos du livre

À propos de l'auteur

Deborah Cadbury is the author of ten acclaimed books and has also won numerous international awards, including an Emmy, for her work as a BBC TV producer and executive producer. She lives in London.

Détails de l'édition

• Éditeur: PublicAffairs
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1610390512
• ISBN 13: 9781610390514
• Reliure: Broché
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible