The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream - Couverture rigide

Webb, Amy

Couverture rigide

ISBN 10 : 1610396669 ISBN 13 : 9781610396660

Editeur : PublicAffairs, 2016

Synopsis

A Fast Company Best Book of the Year

An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future

“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller Execution

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon-distinguishing what is a real trend from the merely trendy. This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments-especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream-that have long-term consequence for tomorrow.

With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: How will a technology-like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things-affect us personally? How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think-and how should we prepare for it now?

Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come-challenging us to create our own preferred futures.

A propos du livre

À propos de l?auteur

Amy Webb is a quantitative futurist and a professor of strategic foresight at the NYU Stern School of Business. She was named to the Thinkers50 Radar list of the thirty management thinkers most likely to shape the future of organizations and won the 2017 Thinkers50 Radar Award for The Signals Are Talking. She is founder of the Future Today Institute, which publishes the annual FTI Trend Report.

Détails de l'édition

• Éditeur: PublicAffairs
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1610396669
• ISBN 13: 9781610396660
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible