Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach - Couverture souple

Haven, Kendall

Couverture souple

ISBN 10 : 1610698118 ISBN 13 : 9781610698115

Editeur : Libraries Unlimited, 2014

Synopsis

This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple-but hidden-story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line-and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears-and that you can control that internal, neural process.

This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.

A propos du livre

À propos de l'auteur

KENDALL HAVEN is a nationally recognized master storyteller and the author of numerous books, including Marvels of Math, Write Right!, and Close Encounters with Deadly Dangers. A former research scientist, he is based in Fulton, California.

Détails de l'édition

• Éditeur: Libraries Unlimited
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1610698118
• ISBN 13: 9781610698115
• Reliure: Broché
• Nombre de pages: 184
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne