Crash Course in Marketing for Libraries - Couverture souple

Alman, Susan W.

Couverture souple

ISBN 10 : 1610698703 ISBN 13 : 9781610698702

Editeur : Libraries Unlimited, 2014

Synopsis

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

A propos du livre

À propos de l?auteur

Susan Webreck Alman has been interested in Interpersonal Communication for Librarians [Library Marketing, PR and Advocacy] for two decades. She teaches communication [marketing] courses to graduate students in library and information science on a regular basis. Her students are enthusiastic about her expertise and teaching style. Sue received degrees (MLS and PhD) from the University of Pittsburgh. Her career has included public service and administrative posts in libraries, and teaching at the University of Michigan. Currently, she is the director of Distance Education Services and Outreach at the University of Pittsburgh and adjunct faculty at San Jose State University.

Détails de l'édition

• Éditeur: Libraries Unlimited
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1610698703
• ISBN 13: 9781610698702
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 216
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne