The Effects of Rhetoric and the Rhetoric of Effects: Past, Present, Future - Couverture rigide

Livre 45 sur 69: Studies in Rhetoric & Communication
 
9781611174557: The Effects of Rhetoric and the Rhetoric of Effects: Past, Present, Future

Synopsis

The Effects of Rhetoric and the Rhetoric of Effects tackles one of the thorniest and longest-standing issues in the discipline of rhetoric-the issue of effects. While the field's founders valued the assessment of a speech's effects, later scholars moved away from it, privileging textual analysis, symbols, and meaning. Though situated and strategic oral rhetoric is created for instrumental ends, its study has been limited in recent decades. Editors Amos Kiewe and Davis W. Houck seek to resurrect the study of effects and consider it as the cornerstone of the rhetorical critic's enterprise-what rhetoric actually does. In this volume scholars across several subfields of rhetorical criticism return to the study of effect in a world impossibly different from pre-World War II era scholarship. With the rhetorical revolution and the linguistic turn across the humanities and social sciences, effects can and should be reconceptualized to engage the myriad ways that rhetoric matters to audiences-whether in the form of listening to a speech or reading an online script for a documentary. Rhetoricians have always known that rhetoric matters; this volume asks how and how we might demonstrate that fact.

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À propos des auteurs

Amos Kiewe is a professor of communication and rhetorical studies at Syracuse University. He is the author or editor of numerous books including The Modern Presidency and Crisis Rhetoric, FDR�s Body Politics: The Rhetoric of Disability (with Davis W. Houck), and FDR�s First Fireside Chat: Public Confidence and the Banking Crisis.

Davis W. Houck is a professor of communication at Florida State University. He is the author or editor of ten books, including several critically acclaimed anthologies about the American civil rights movement.

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