Customer-Centric Knowledge Management:: Concepts and Applications - Couverture rigide

Couverture rigide

ISBN 10 : 1613500890 ISBN 13 : 9781613500897

Editeur : Business Science Reference, 2011

Synopsis

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).

A propos du livre

Présentation de l'éditeur

Customer-Centric Knowledge Management: Concepts and Applications is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technologies (ICTs).

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1613500890
• ISBN 13: 9781613500897
• Reliure: Relié
• Nombre de pages: 332
• Éditeur: Al-Shammari Minwir Mallouh
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne