Understanding the Interactive Digital Media Marketplace:: Frameworks, Platforms, Communities and Issues - Couverture rigide

 
9781613501474: Understanding the Interactive Digital Media Marketplace:: Frameworks, Platforms, Communities and Issues

Synopsis

Increasingly, multimedia content-from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services-is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

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Présentation de l'éditeur

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.