Articles liés à Publishing for Profit: Successful Bottom-Line Management...

Publishing for Profit: Successful Bottom-Line Management for Book Publishers - Couverture souple

Woll, Thomas; Raccah, Dominique

 
9781613749739: Publishing for Profit: Successful Bottom-Line Management for Book Publishers
Couverture souple
ISBN 10 : 1613749732 ISBN 13 : 9781613749739
Editeur : Chicago Review Press, 2014

Synopsis

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

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À propos de l'auteur

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among them vice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Chicago Review Press
Date d'édition
2014
Langue
anglais
ISBN 10 
1613749732
ISBN 13 
9781613749739
Reliure
Broché
Numéro d'édition
5
Nombre de pages
398
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
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