Extrait
A handbag is no longer a simple necessity or convenience. Over the last fifteen years, the handbag has become the ultimate fashion expression. Spring, summer, fall, or winter, this private article and personal signifier is today's most important fashion statement, and one bag embodies ail the essential, timeless, and universal features of this brilliant accessory : Le Pliage, the brainchild of French leather goods manufacturer Longchamp. Twenty years after Philippe Cassegrain created the bag in 1993, what might have been just a seasonal trend has become a success story within the companv and throughout the world. Indeed, more than 30 million bags have been sold to this day : a confirmation of how luxurv can become a daily necessity.
The genesis of the bag is linked to an American dream. Flashback to i960 : Inspired by the slim garment bags he had seen during a visit to the United States, Jean Cassegrain (who founded Longchamp in 1948) designed a line of lambskin luggage. The pièces were lightweight and supple-the very features that would define Longchamp's savoir faire. Within the next ten years, Jean Cassegrain's son Philippe would bring his own innovative vision to Longchamp : Using military-grade nylon fabric, he created luggage that was both strong and pliable. The Xtra-Bag, which could be folded and slipped into a pouch, was the predecessor of the iconic Pliage.
Présentation de l'éditeur
What secret alchemy makes a fashion accessory timeless ? With its stylish look, contemporary flair, impeccable savoir faire, and avant-garde shape, Longchamp's Le Pliage bag answers the question. Twenty years after Philippe Cassegrain conceived the first Pliage, it has become the ultimate fashion success story. To date, more than 30 million Le Pliage bags have been sold throughout the world - a daily dose of luxury. Initially made of ultralight nylon, and, as of 2012, soft and supple leather, the foldable bag is available in a wide range of sizes and colors. Its design was inspired by origami, the most meticulous Japanese art form. Fold, unfold, fold again - simple. Timeless, always chic, and always trendy, Le Pliage is reimagined year after year. Through limited editions, seasonal prints, and collaborations with various artists, Longchamp continually energizes the spirit of its signature bag, and the reverse is true as well. Architect Ludwig Mies Van der Rohe's axiom - "Less is more" - perfectly captures the essence of Longchamp's Le Pliage bags.
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