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Synopsis
Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.
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À propos de l?auteur
Michele Levy is proud to be a valued and oft-consulted brand therapist for nonprofits. Her work includes research, brand strategy, message development, communications planning and training. She has worked with hundreds of local and national nonprofit organizations, serves as board member for a variety of nonprofit organizations, and has spoken on branding and communications for numerous organizations worldwide.
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Building Your Brand: A Practical Guide for Nonprofit Organizations
Edité par
Morgan James Publishing, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.35. N° de réf. du vendeur G1614486751I3N10
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Building Your Brand
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9781614486756
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Building Your Brand: A Practical Guide for Nonprofit Organizations
Edité par
Morgan James Publishing, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Etat : New. In. N° de réf. du vendeur ria9781614486756_new
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Building Your Brand
Edité par
Morgan James Publishing llc, US, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Neuf
Paperback
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Does your brand strategy make sense?If you ask 10 people in your organization, how many different answers would you get??* Can everyone in your organization explain how all the pieces (programs and services) fit together??* Do you feel like you're the best kept secret in town?* Have you been debating a name change for years?* If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site??* Do you have brand guidelines that are consistently used by everyone creating communications?If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand. N° de réf. du vendeur LU-9781614486756
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Building Your Brand
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9781614486756
Quantité disponible : 15 disponible(s)
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Building Your Brand
Edité par
Morgan James Publishing llc, US, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Neuf
Paperback
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Does your brand strategy make sense?If you ask 10 people in your organization, how many different answers would you get??* Can everyone in your organization explain how all the pieces (programs and services) fit together??* Do you feel like you're the best kept secret in town?* Have you been debating a name change for years?* If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site??* Do you have brand guidelines that are consistently used by everyone creating communications?If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand. N° de réf. du vendeur LU-9781614486756
Quantité disponible : Plus de 20 disponibles
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Building Your Brand: A Practical Guide for Nonprofit Organizations
Edité par
Morgan James Publishing llc, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 189. N° de réf. du vendeur C9781614486756
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Building Your Brand : A Practical Guide for Nonprofit Organizations
Edité par
Morgan James Publishing 2014-01, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Neuf
PF
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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PF. Etat : New. N° de réf. du vendeur 6666-IUK-9781614486756
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Building Your Brand: A Practical Guide for Nonprofit Organizations (Paperback or Softback)
Edité par
Morgan James Publishing 1/7/2014, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Paperback or Softback. Etat : New. Building Your Brand: A Practical Guide for Nonprofit Organizations 0.35. Book. N° de réf. du vendeur BBS-9781614486756
Quantité disponible : 5 disponible(s)
Image d'archives
Building Your Brand: A Practical Guide for Nonprofit Organizations
Edité par
Morgan James Publishing, 2014
ISBN 10 : 1614486751
ISBN 13 : 9781614486756
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Etat : As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. N° de réf. du vendeur N24L-00361
Quantité disponible : 1 disponible(s)