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Making the Steve Jobs Movie: An Entrepreneurial Case Study - Couverture souple

Mancuso, Joe

 
9781614488866: Making the Steve Jobs Movie: An Entrepreneurial Case Study

Synopsis

Marking the Steve Jobs Movie is an exhilarating tale of a first-time movie producer's journey from magazine publisher to engaging Ashton Kutcher to play Steve Jobs in a biopic that opened worldwide August 16, 2013. Joe Mancuso assembled twenty diverse CEOs to participate in a back-and-forth dialogue about going from an idea to opening the two-hour movie on 70 percent of the available screens in the United States. Discover how and why Mark Hulme took this risk and what advice his "buddies" gave him prior to the movie release. Mancuso shows how this single colorful case can help you establish your own business.

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À propos de l'auteur

Joe Mancuso is the founder of the worldwide CEO Clubs (www.ceoclubs.org), an association of CEOs with an average of about one hundred employees. He has written twenty-seven books and sold several million copies of previous works. Entrepreneurs have paid over $1.6 million to attend events he has arranged. Joe earned an Electrical Engineering degree from Worcester Polytechnic Institute, an MBA from Harvard Business School, and a doctorate from Boston University. He has six children and six grandchildren and lives with his wife, Karla, in Manhattan.

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