Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods - Couverture rigide

 
9781615208296: Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods
Couverture rigide
ISBN 10 : 1615208291 ISBN 13 : 9781615208296
Editeur : IGI Global, 2010

Synopsis

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

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Éditeur
IGI Global
Date d'édition
2010
Langue
anglais
ISBN 10 
1615208291
ISBN 13 
9781615208296
Reliure
Relié
Nombre de pages
350
Éditeur
O'Brien Emma, Clifford Seamus, Southern Mark
Coordonnées du fabricant
non disponible
Personne responsable
non disponible