Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication - Couverture rigide

Couverture rigide

ISBN 10 : 1616896396 ISBN 13 : 9781616896393

Editeur : Princeton Architectural Press, 2017

Synopsis

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

A propos du livre

À propos de l'auteur

Henry Hongmin Kim is a Korean-born, US-based graphic designer, educator, and theorist. Currently the global design director at the Coca-Cola Company, Kim was previously associate chair of the Graphic Design Department at the Savannah College of Art and Design in Atlanta, Georgia.

À propos de la quatrième de couverture

If the aim of graphic design is to communicate meaning clearly, thereÆs an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoingnclear and concise visual communication.

Détails de l'édition

• Éditeur: Princeton Architectural Press
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1616896396
• ISBN 13: 9781616896393
• Reliure: Relié
• Nombre de pages: 480
• Éditeur: Kim Henry Hongmin
• Coordonnées du fabricant: non disponible
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