The Business of Design: Balancing Creativity and Profitability - Couverture rigide

Granet, Keith

 
9781616899981: The Business of Design: Balancing Creativity and Profitability

Synopsis

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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À propos de l?auteur

Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

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Autres éditions populaires du même titre

9781616890186: The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)

Edition présentée

ISBN 10 :  1616890185 ISBN 13 :  9781616890186
Editeur : Princeton Architectural Press, 2011
Couverture rigide