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Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships - Couverture rigide

 
9781616928087: Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships
Couverture rigide
ISBN 10 : 1616928085 ISBN 13 : 9781616928087
Editeur : Business Science Reference, 2010

Synopsis

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2010
Langue
anglais
ISBN 10 
1616928085
ISBN 13 
9781616928087
Reliure
Relié
Nombre de pages
350
Éditeur
Ciaramitaro Barbara
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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