Sales Dynamics: Thinking Outside the Box - Couverture rigide

Rajagopal Ph.D.

 
9781617287763: Sales Dynamics: Thinking Outside the Box
Couverture rigide
ISBN 10 : 1617287768 ISBN 13 : 9781617287763
Editeur : Nova Science Publishers Inc, 2011

Synopsis

In a competitive marketplace, selling is performed using scientific methods of product presentation, advertising and various approaches drawn to ease the customer into confidence. A firm begins to sell its products in a competitive marketplace and thrives continuously on acquiring new customers, launches new product lines or services in order to gain competitive advantage, retain the existing customers, enhance customer value, and gain competitive lead in the market. To compete in a dynamic and interactive marketplace environment, firms must transform their focus from just selling the products and services by adding sales management in order to maximise customer lifetime value and encourage repeat sales. This book examines sales dynamics and how the new generation sales management strategies need to be focused not only on enhancing the volume of sales, but also serve customers for generating long-term customer loyalty.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rajagopal, Ph.D. is a Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nova Science Publishers Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1617287768
ISBN 13 
9781617287763
Reliure
Relié
Nombre de pages
328
Coordonnées du fabricant
non disponible
Personne responsable
non disponible