Children and Advertising: What Do They Think About Advertisements and How Are They Affected by Advertisements? - Couverture souple

Sener, Arzu; Guven, Seval; Boylu, Ayfer Aydiner

Couverture souple

ISBN 10 : 1617289094 ISBN 13 : 9781617289095

Editeur : Nova Science Publishers Inc, 2012

Synopsis

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Détails de l'édition

• Éditeur: Nova Science Publishers Inc
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1617289094
• ISBN 13: 9781617289095
• Reliure: Broché
• Nombre de pages: 69
• Coordonnées du fabricant: non disponible
• Personne responsable: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estonie