Children and Advertising: What Do They Think About Advertisements and How Are They Affected by Advertisements? - Couverture souple

Sener, Arzu; Guven, Seval; Boylu, Ayfer Aydiner

 
9781617289095: Children and Advertising: What Do They Think About Advertisements and How Are They Affected by Advertisements?
Couverture souple
ISBN 10 : 1617289094 ISBN 13 : 9781617289095
Editeur : Nova Science Publishers Inc, 2012

Synopsis

In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nova Science Publishers Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
1617289094
ISBN 13 
9781617289095
Reliure
Broché
Nombre de pages
69
Coordonnées du fabricant
non disponible
Personne responsable
eucomply OÜ
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonie