Articles liés à Fighting Churn With Data: The Science and Strategy...
Synopsis
Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
• Identifying processes suited to machine learning
• Using machine learning to automate back office processes
• Seven everyday business process projects
• Using open source and cloud-based tools
• Case studies for machine learning decision making
For readers with basic data analysis skills, including Python and SQL.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley “unicorn”. Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Fighting Churn With Data: The Science and Strategy...
Image d'archives
Fighting Churn with Data: The science and strategy of customer retention
Edité par
Manning, 2020
ISBN 10 : 161729652X
ISBN 13 : 9781617296529
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00107040252
Acheter D'occasion
EUR 24,58
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Fighting Churn with Data: The science and strategy of customer retention
Edité par
Manning (edition 1), 2020
ISBN 10 : 161729652X
ISBN 13 : 9781617296529
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. N° de réf. du vendeur 161729652X-7-1
Acheter D'occasion
EUR 25,93
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Fighting Churn with Data Format: Paperback
Edité par
Simon and Schuster, 2020
ISBN 10 : 161729652X
ISBN 13 : 9781617296529
Ancien ou d'occasion
Couverture souple
Vendeur : INDOO, Avenel, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread copy in mint condition. N° de réf. du vendeur SS9781617296529
Acheter D'occasion
EUR 47,01
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
Fighting Churn with Data Format: Paperback
Edité par
Simon and Schuster, 2020
ISBN 10 : 161729652X
ISBN 13 : 9781617296529
Neuf
Couverture souple
Vendeur : INDOO, Avenel, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New. N° de réf. du vendeur 9781617296529
Acheter neuf
EUR 47,10
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
Fighting Churn with Data: The science and strategy of customer retention
Vendeur : thebookforest.com, San Rafael, CA, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. New. N° de réf. du vendeur BAYX-00206
Acheter neuf
EUR 49,90
Expédition à EUR 4,32
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Fighting Churn with Data
Edité par
Manning Publications, US, 2021
ISBN 10 : 161729652X
ISBN 13 : 9781617296529
Neuf
Paperback
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. . Identifying processes suited to machine learning . Using machine learning to automate back office processes . Seven everyday business process projects . Using open source and cloud-based tools . Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL. N° de réf. du vendeur LU-9781617296529
Acheter neuf
EUR 55,75
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 10 disponible(s)
Image d'archives
Fighting Churn with Data: The science and strategy of customer retention
Vendeur : GoldBooks, Denver, CO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur 44M26_48_161729652X
Acheter neuf
EUR 86,08
Expédition à EUR 4,76
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Fighting Churn With Data: The Science and Strategy of Customer Retention
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Brand New. 350 pages. 9.00x7.25x1.00 inches. In Stock. N° de réf. du vendeur 161729652X
Acheter neuf
EUR 92,14
Expédition à EUR 14,59
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Fighting Churn with Data
Edité par
Manning Publications, US, 2021
ISBN 10 : 161729652X
ISBN 13 : 9781617296529
Neuf
Paperback
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. . Identifying processes suited to machine learning . Using machine learning to automate back office processes . Seven everyday business process projects . Using open source and cloud-based tools . Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL. N° de réf. du vendeur LU-9781617296529
Acheter neuf
EUR 95,93
Expédition à EUR 43,27
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 10 disponible(s)