Customer Relations - Couverture rigide

 
9781617612107: Customer Relations
Couverture rigide
ISBN 10 : 1617612103 ISBN 13 : 9781617612107
Editeur : Nova Science Publishers Inc, 2011

Synopsis

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

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Éditeur
Nova Science Publishers Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1617612103
ISBN 13 
9781617612107
Reliure
Relié
Nombre de pages
158
Éditeur
Farkas Victoria J
Coordonnées du fabricant
non disponible
Personne responsable
non disponible