Product Strategy and Six Sigma: Challenges, Convergence and Competence - Couverture rigide

Dr Rajagopal, Dr; Rajagopal, Amritanshu

 
9781617616044: Product Strategy and Six Sigma: Challenges, Convergence and Competence
Couverture rigide
ISBN 10 : 1617616044 ISBN 13 : 9781617616044
Editeur : Nova Science Publishers Inc, 2011

Synopsis

Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision. A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency. Among various methods of product strategy development, customer centric and market oriented approaches are common. The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services. This book presents contemporary theoretical issues and applied strategies on product management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nova Science Publishers Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1617616044
ISBN 13 
9781617616044
Reliure
Relié
Nombre de pages
242
Coordonnées du fabricant
non disponible
Personne responsable
non disponible