Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy - Couverture souple

Yunker, John

 
9781618220493: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Couverture souple
ISBN 10 : 1618220497 ISBN 13 : 9781618220493
Editeur : Byte Level Research, 2017

Synopsis

Succeed Globally. Passport Not Required.

You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

  • A process for creating world-ready products, websites, and software
  • Cultural insights into China, Russia, Germany, Brazil, India, and more
  • Tips for localizing text, images, icons, and pictures for the world
  • New rules of the translation economy

In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Over the past decade John has helped hundreds of companies and organizations improve their global websites and processes. He also has extensive experience managing globalization on the client side, most recently as a sr. program manager at Microsoft. He has written a number of landmark reports, including nine annual editions of The Web Globalization Report Card. He authored the first book devoted to the emerging field of web globalization, Beyond Borders: Web Globalization Strategies. John has spoken at numerous industry events, including the Unicode Conference, Internet Retailer, and Localization World. He has a bachelor's degree from the University of Missouri School of Journalism and an MS from Boston University. He is a contributor to UX Magazine.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Byte Level Research
Date d'édition
2017
Langue
anglais
ISBN 10 
1618220497
ISBN 13 
9781618220493
Reliure
Broché
Nombre de pages
258
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781618220547: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy

Edition présentée

ISBN 10 :  1618220543 ISBN 13 :  9781618220547
Editeur : Byte Level Research, 2018
Couverture rigide