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The Rise Of The Craft Brand: Why Small is Going to Be Huge - Couverture souple

Zifkin, Ben

 
9781619614314: The Rise Of The Craft Brand: Why Small is Going to Be Huge
Couverture souple
ISBN 10 : 1619614316 ISBN 13 : 9781619614314
Editeur : Lioncrest Publishing, 2016

Synopsis

Big Retailers. Big Brands. Big Changes.

The world of commerce is dramatically changing. The age of big retailers and big brands is giving way to a new type of commerce that is driven by unstoppable changes in technology and the economy. As a result, “craft brands” are coming to the forefront—brands that thrive on their uniqueness and their bond with consumers.

Leaner, sleeker, and faster, Craft Brands are deeply disrupting commerce by building engaged communities, creating unique value propositions, and out-innovating monolithic, legacy brands and retailers.

This book is a guide to the forces reshaping buying and selling, and how those forces are pushing us toward a decentralized world of commerce in which craft brands reign. It shows why quality and resonance are the most important drivers of craft brand success—and it lays out strategies and case studies that emerging craft brands (or big brands struggling to stay relevant) can emulate.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
1619614316
ISBN 13 
9781619614314
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg