Anything, Anywhere: The Future of Retail and How to Build a Digital-First Roadmap to Growth - Couverture souple

Bertulli, Matthew

 
9781619616219: Anything, Anywhere: The Future of Retail and How to Build a Digital-First Roadmap to Growth
Couverture souple
ISBN 10 : 1619616211 ISBN 13 : 9781619616219
Editeur : Lioncrest Publishing, 2017

Synopsis

We’re living in a new era in retail. Anything can be purchased anywhere, at any time. We have entered an age when advanced communication technology, once the exclusive privilege of large, wealthy companies, is available to anyone. Ecommerce has rewritten the rules of buying and selling, and every merchant needs to know how to negotiate the landscape. Matt Bertulli has devised the essential ecommerce playbook for retail start-ups and established B2B and B2C retailers, providing step-by-step solutions to help you plan, build, and grow a profitable retail business. Anything, Anywhere will show you how to do the following: • Develop digital road maps to guide you to shoppers and to guide shoppers to your product • Invest in the right technology and the right people • Determine the best online channels for building your business • Establish practical goals and a proper sequence of actions to achieve them • Avoid conflicts by using separate channels for wholesale, retail and online sales • Gain valuable information from your customers’ online journeys Ecommerce has leveled the playing field, enabling smaller companies to compete with the giants in the online marketplace. Everyone with a product to sell needs to do so online. Anything, Anywhere is your go-to guidebook for success in the brave new world of ecommerce driven retail.

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À propos de l?auteur

Matthew Bertulli is CEO and cofounder of Demac Media, a company of marketers, designers, and developers that helps merchants of all sizes grow and optimize their ecommerce businesses. Demac Media helps its merchant partners get hundreds of millions of dollars in online sales every year.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lioncrest Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
1619616211
ISBN 13 
9781619616219
Reliure
Broché
Nombre de pages
216
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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